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We've all been there - leadership routinely pushes back the launch days or weeks before a big launch. How do you address this with leadership?

Shafiq Shivji
CloudBees VP of Product Marketing2mo
Early in my career, this was one of the most frustrating challenges I faced. I felt beholden to product timelines. Dates kept shifting, the GTM work was done, and none of...
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1220 Views
Lara McCaskill
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora2mo
The most important thing with shifting launches and leadership whiplash is to assess impact. I typically run through a series of questions to better understand the contex...
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2033 Views
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Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini2y
You have to articulate the cost. And specifically the cost to the business, not just the cost to your department. For the most part, I cant say I've worked for many leade...
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1789 Views
Kuber Sharma
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, MicrosoftMay 11
Shafiq's framework of decoupling product-ready from launch-ready is the right mental model. Lara's impact assessment approach is also important. What I'd add is the credi...
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185 Views