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What advice do you have for product marketers to ensure exposure to analyst relations at their company?

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2 Answers
Go-To-Market Strategy Launch Channels Launch Strategy
  1. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 1y

    AR plays a big role in the strategic side of PMM so make yourself indespensible to AR Own the briefing materials - analysts need crisp, compelling product narratives and your PMM team should be creating those Become the competitive intelligence hub - analysts love market landscape insights, and PMMs usually have the best intel Drive the research strategy - which reports matter for your market, what questions should we be asking Connect AR to your goals - show how analyst insights improve your po ...Read More

    501 Views
  2. Elizabeth Grossenbacher
    Elizabeth Grossenbacher

    Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y

    My experience at Gartner taught me that analysts are deeply passionate about the areas they cover. It is in a company’s best interest to see analysts (such as the ones at Gartner as well as other firms) as partners in the creation of a GTM strategy. These analysts are out talking to our customers and learning about the industry every single day. They have more exposure to the changes and nuances, and thus can help shape the research phase of the GTM strategy. Since working at Gartner, my approac ...Read More

    1,790 Views

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