What advice do you have for product marketers to ensure exposure to analyst relations at their company?
AR plays a big role in the strategic side of PMM so make yourself indespensible to AROwn the briefing materials - analysts need crisp, compelling product narratives and y...
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
My experience at Gartner taught me that analysts are deeply passionate about the areas they cover. It is in a company’s best interest to see analysts (such as the ones at...
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How do you best build relationships as a PMM with analysts? What advice, if any do you have in particular, for marketplaces that are part of the solution for customers with core products?What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?