What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?
The product is planning to switch from sales-led to product-led growth and self-serve.
Etsy Senior Director, Seller Growth & Retention • 11mo
Unbundling requires articulating the specific value of a feature -and why it's different and special. Asking yourself questions like, how does this ladder up to the bran...
1616 Views
Etsy Director of Seller Product Marketing • 9mo
Great question! A lot of times, Product Marketers are trying to figure out how to bundle or talk about multiple products and features together to tell a bigger story. But...
1410 Views
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Inngest Head of Marketing • 2y
What a cool question! And project for you to undertake! I think the good news is that if your market research, audience focus, and messaging framework were as robust as y...
1156 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 8mo
When you unbundle a product feature and take it to market as its own offering, the GTM strategy has to account for three big shifts:Repositioning the value from “part of ...
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Related Questions
how to do a good go-to-market strategy for my company ? How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you plan for the year when marketing multiple products?If your product is new and you don't have many customers, how do you start a GTM?Go-to-market strategy can be so broad and different by company/market. How do you define it and get alignment across the team?