What are some of the challenges your product marketing team has faced collaborating with other teams and how have you overcome them?

Product marketing roles vary widely, but at its core, it’s about driving growth and retention. With that broad responsibility, collaboration is key, which can naturally lead to some friction. Here’s how I usually think about navigating it:

• GTM Execution Teams: This includes teams like Campaign marketing, PR, Branding, Web, and Analyst Relations, etc. The main challenge here is prioritizing sales tactics (for a single product) or distributing efforts and budgets across a product portfolio. Using a tiered launch framework, sharing roadmaps early, and clearly outlining the business impact can help get everyone on the same page.

• Sales Execution: The challenge here is incentive misalignment—sales teams focus on short-term targets, while PMMs look at long-term growth. This can be tackled by finding creative ways to structure deals that benefit both the sales goals and the business in the long run.

• Product Alignment: Staying in sync with Product and Engineering teams is crucial. Regular check-ins, open communication channels, and clear hand-off processes help us avoid misalignment on strategy, timelines, or product positioning.