Adobe Director, Product Marketing & Strategy • 1y
Product marketing roles vary widely, but at its core, it’s about driving growth and retention. With that broad responsibility, collaboration is key, which can naturally lead to some friction. Here’s how I usually think about navigating it: GTM Execution Teams: This includes teams like Campaign marketing, PR, Branding, Web, and Analyst Relations, etc. The main challenge here is prioritizing sales tactics (for a single product) or distributing efforts and budgets across a product portfolio. Using ...Read More
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