How is AI changing your day-to-day product marketing responsibilities? What can you automate?

There's so much changing/being released these days to do with AI so first and foremost it's nearly impossible to keep up so my caveat might be I'm sure we're far from doing the 'best' with all the tools that are out there! That being said personally I've seen a ton of value leveraging AI for research, content building (for presentations), competitive intelligence, and overall using it as a sounding board for a number of things from messaging to pricing and packaging! Day to day I leverage it qui ...Read More

Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range of sources, from data science influencers to the latest launches and campaigns. On an operational level, we are building GPTs (or Apps) that support the basic PMM tasks we'd love to offload. I'm about to update our OKRs to include the development of GPTs to support various functions. My leads work with our IT teams to add these ...Read More

My team use it across the GTM and product marketing workflows. Some examples:1. Customer research and synthesis: Auto-summarize calls, tickets, Slack threads, and tag themes.2. Market and competitive scanning: Daily digests of competitor releases, pricing pages, blogs, and social.3. Experiment design and analysis: First-pass analysis of A/B results with commentary I double-check4. Content and communication: Drafting spec outlines, release notes, FAQs, and internal updates.The job doesn’t shrink, ...Read More

A few ways I've seen AI fundamentally change my PMM day to day: Information synthesis: The amount of meetings we're in, docs or decks (even internal wikis) we have to read, notes we're taking...it's a lot. The work we do requires (most of the time) all the context or knowledge of either a particular product, decision, strategy and reading through everything takes a ton of time. I've found AI to be really helpful in synthesizing information to help me get a quick read on what I need to know. To b ...Read More

Really solid thread. I want to push on something that is implicit in a lot of these answers but nobody has said directly: AI is not changing what PMMs do so much as it is revealing what was always the hard part. Everything that people are automating here (meeting notes, first drafts, competitive monitoring, information synthesis) is real and valuable. I do all of that too. But I have noticed that as you strip away the manual labor, what is left is the work that actually differentiates a great PM ...Read More