AI and Product Marketing
Cisco Group Manager, Product Marketing | Formerly Airtable, Slack, Credit Karma • 3mo
A few ways I've seen AI fundamentally change my PMM day to day: Information synthesis: The amount of meetings we're in, docs or decks (even internal wikis) we have to rea...
252 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 7mo
Market Research
I use AI tools to compress the time from raw information to actionable insight. For example:
Perplexity + Gemini: I’ll feed in a new Gartner or Forrester...
1053 Views
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • Apr 17
AI is a great strategic tool for PMMs and the broader GTM organization. Here are a couple of ideas in addition to the great insights shared by other contributors. Synthet...
236 Views
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
As I answered in another question, generative AI is an assistive technology. It's basically in the toddler stage. It's terrible at critical thinking and creative problem-...
1708 Views
Salesforce CMO - Next Gen Platform • Apr 16
Honestly, I've leaned all the way in. I've built about 15 agents now that handle everything from spinning up new messaging to drafting positioning for new features as the...
1694 Views
Upcoming AMAs
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • Apr 8
There are actually three questions here. I'll focus mostly on how to weave AI into your existing narrative, before coming back to the others at the end.
1: Start with a ...
460 Views
How does a GenAI enabled platform change your approach to customer segmentation?
In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1mo
GenAI has meaningfully changed customer segmentation—not the fundamentals, but the resolution at which you can execute.Pre-AI, ICP definition was largely firmographic. Yo...
465 Views
Moloco Product Marketing Director • 1mo
One we are beginning to experiment is with an AI Agent called Manus. Check it out: https://manus.im/It is now owned by Meta, but we are able to connect it to our internal...
395 Views
Moloco Product Marketing Director • 1mo
One I am most excited about is Real-Time Competitive & Market IntelligenceAI can make this a continuous, ongoing process. I am hopeful that AI ill be able to continuo...
430 Views
Moloco Product Marketing Director • 1mo
To me, the answer is when AI comes into play when crafting campaigns. I see so much content out there that sounds like it has not been touched by a human - LinkedIn posts...
424 Views
Moloco Product Marketing Director • 1mo
First and foremost, a POV on what should and should NOT be automated is hugely important. What are things that require strategic, human guidance and know-how vs. what are...
426 Views
Moloco Product Marketing Director • 1mo
None of you will probably find this revolutionary but we are huge Claude users on our marketing, insights, etc teams - whether it is to leverage teamwork/groups for share...
423 Views
ServiceNow Senior Manager, Product Marketing — AI | Formerly Dropbox, SalesForce • 2mo
This may change in 6 months, but for now... AI will make an average PMM faster. It will not make an average PMM better. LLMs predict the most likely next word, which mean...
246 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
When everything is “AI-powered”, I try to treat AI as a means, not the message.In practice, that means:Starting with the problem that already exists without AI. If you re...
195 Views
How are you using AI for competitive research and battlecard updates?
I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.
Bloomreach VP, Product Marketing • 9mo
Great question! We're constantly testing out AI tools now. I apply a “consequential AI” lens: any tool must make Product Marketing faster, better, or more holistic. When ...
22410 Views
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 2mo
When product and PMM aren’t aligned, you get launches that technically ship but don’t land. The product might find pockets of success, but it’s fragile. Messaging drifts,...
203 Views
Bloomreach VP, Product Marketing • 2mo
I would try to answer that question by thinking of two categories of work: The first is the work you have always been understaffed for, or rather, cannot scale with human...
423 Views
Bloomreach VP, Product Marketing • 2mo
I cannot overstate how important user experience is, and this is where some of our biggest learnings have come from failure.We worked with a vendor to build a custom AI-d...
378 Views
Bloomreach VP, Product Marketing • 2mo
By tying it directly to very specific, measurable outcomes that map to real PMM work.One clear example is AI-powered deal analysis. We now analyze 100% of closed deals wh...
397 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 7mo
Some tools are free, some are paid, and new ones seem to pop up every week. For me, it’s been a lot of trial and error. You have to be clear on what you’re trying to acco...
442 Views
Bloomreach VP, Product Marketing • 2mo
Just like any template or planning doc, the right way to think about shared GPTs is in terms of jobs to be done that continuously update with live context. The most succe...
886 Views
Docker Principal PMM | Formerly AWS, Salesforce, startups • 2mo
AI is a valuable thought partner. As of early 2026, it's still a bit sycophantic, yes, but with the right prompts, you can get AI to meaningfully critique and coach your ...
177 Views
How are you leveraging AI as a product marketer for your competitive intelligence program?
Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)
Peregrine Vice President of Product Marketing • 1y
We are using AI for our competitive intelligence program in two ways right now: (1) product intelligence for competitive offeringsRather than manually build and maintain ...
981 Views
Anthropic Enterprise & Solutions Marketing • 1y
There's a bunch out there but I've found the following most helpful:Sharebird community, which is full of great insights & learings :)Coursera AI for marketingUdemy A...
1016 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
AI will, and for some folks, already does, make PMM more efficient and effective by quickly finding, synthesizing and summarizing information from various sources we need...
1206 Views
ServiceNow VP, Product Marketing - CRM • 1y
I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. ...
1981 Views
Treasure Data Director of Product Marketing • 4mo
At its core, a content-mapping exercise is just asking: Do we have the right content, for the right people, at the right time in their buying journey? When PMM and Demand...
700 Views
The Narrative Office Owner | Formerly Meta • 5mo
The other comment about it being a shortcut is exactly right. For some reason, we're all wired to think we have to 'put the work in.' (That why so many people think weigh...
228 Views
Cyera VP of Corporate & Community Marketing • 5mo
One of the coolest applications I have come across has been Notebook LM by Google. It's been a truly great tool. Not only does it crank out podcasts based on document upl...
456 Views
Cyera VP of Corporate & Community Marketing • 5mo
Honestly the best way - ask Chat this"How do I create and train my own GPT on ChatGPT. What are the best practices that I must consider? Please outline them with a ChatGP...
422 Views
Cyera VP of Corporate & Community Marketing • 5mo
Three things. Prioritize, focus, and learn over time. We are just at the beginning of AI adoption. Avoid that feeling of "i'm falling behind, everyone gets it but me!" We...
431 Views
Cyera VP of Corporate & Community Marketing • 5mo
Yes, definitely! In fact, I wish more people shared the tools they are using. We can all grow and learn together, as a communityHeyGen - this is a GenAI-based video creat...
402 Views
Cyera VP of Corporate & Community Marketing • 5mo
This is one of the most important questions. Personally, I am a big believer of the human in the loop concept. Basically think of the relationship between humans and AI t...
399 Views
Cyera VP of Corporate & Community Marketing • 5mo
At this point ChatGPT is our team's primary AI tool on the Corporate Marketing as well as Product Marketing team. But in areas like Growth Marketing we use tools like Com...
401 Views
Cyera VP of Corporate & Community Marketing • 5mo
I love this question. Honestly, it all starts with being curious. Teach yourself as much as you can about how these tools work. Play around with them. ChatGPT is the easi...
432 Views
Cyera VP of Corporate & Community Marketing • 5mo
Okay this by FAR, the greatest efficiency has come from technical content development.One of the PMMs on my team created his on GPT specifically for blog creation. The wa...
519 Views
Cyera VP of Corporate & Community Marketing • 5mo
Alrighty, good question. I will assume this is around how PMM in technical companies can leverage AI. First off, let me start by saying that EVERY marketer should look to...
852 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 10mo
I use Gemini, but you may use ChatGPT or Claude. I also use Box AI and I mix and match. NotebookLM has some great features that I lean on as well that arent built into th...
736 Views
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Oh boy, this is a fun one. First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, an...
1343 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 7mo
Human elements like personality, relationships, and strategic thinking are becoming more important, not less.In the age of AI, your personality and what makes you uniquel...
593 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 7mo
We integrate Gong with AI to analyze customer conversations about competitors during the buying process.Our most effective competitive intelligence approach is using our ...
495 Views
Stripe Head of Product Marketing, APAC • 7mo
Organizations need systems that both provide context to AI and protect sensitive information.This privacy challenge was identified quickly as companies began providing co...
479 Views
Stripe Head of Product Marketing, APAC • 7mo
Loom with AI summaries has been transformative for reducing meeting load and improving knowledge transfer.We have too many meetings, and Loom with its summary feature has...
483 Views
Salesforce Senior Director of Product Marketing • 7mo
I ask candidates how they're currently using AI and how they used it to prepare for our interview.When hiring for product marketing roles, I ask two key questions about A...
520 Views
Stripe Head of Product Marketing, APAC • 7mo
Use AI to analyze competitor websites and create comparative heatmaps of messaging priorities.One of the first effective use cases my team shared was using AI to review m...
481 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 7mo
Training AI on your brand voice and using it for content remixing are top use cases for PMMs.We feed our AI systems with our brand voice, keynotes, and style guides so it...
489 Views
Salesforce Senior Director of Product Marketing • 7mo
AI is enabling product marketers to focus more on the core of what makes PMM valuable - understanding what we're building and why.The heart of being a product marketer is...
484 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 7mo
Product marketers should upskill through leadership mandates, tool access, training, and regular knowledge sharing.Start with executive leadership establishing a mandate ...
501 Views
Salesforce Senior Director of Product Marketing • 7mo
Gemini, ChatGPT, Claude, and Notebook LLM are the most valuable AI tools for our product marketing team.At a large company like Salesforce, we have specific tools rolled ...
559 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 7mo
AI is most valuable for data context, insights, and narrative design in product marketing.We start by providing AI with our authentic voice and style through existing doc...
482 Views