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How much AI can you actually use as a product marketer?

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3 Answers
AI and Product Marketing
  1. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 1y

    Quite a bit! I see AI playing a key role across many points in the launch journey, but you can break it down into 3 simple categories: Develop your story Land it Optimize it  Let’s take each piece at a time. Develop your story Know your market  — AI can help synthesize key market insights across a wide range of dimensions: Desk research on your target personas and segments Summarize more lengthy secondary research for you (UX research, customer interviews and quant, if you are in the b2b space t ...Read More

    1,244 Views
  2. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 9mo

    I think the sky is the limit really! I suspect you're really only limited by what your companies policies might be (some companies have black boxed versions of AI tools such as ChatGPT and don't allow you to use anything else.) Right now I think the biggest opportunity (whether met or missing) is the knowledge transfer and sharing of tips'n tricks which are possibly slowing down further and more advanced adoption. I've been to a few industry events where other PMM's have shared how they leverage ...Read More

    1,665 Views
  3. Adam Lagerhausen
    Adam Lagerhausen

    ServiceNow Senior Manager, Product Marketing — AI | Formerly Dropbox, SalesForce • 4mo

    This may change in 6 months, but for now... AI will make an average PMM faster. It will not make an average PMM better. LLMs predict the most likely next word, which means every output trends toward the average of everything it's trained on. Your messaging will sound like everyone else's. Everyone is already drowning in content, you can't afford to "sound like everyone else". Worse, people can smell it now. "It's not just X, it's Y!" "A game-changer for..." Buyers are developing an immune respon ...Read More

    251 Views

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