What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?

I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?

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2 Answers

Claudia Michon

Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this tech. Why is this the case? The tech (today) cannot do one critical thing - creative, strategic thinking. It's dumb. It can serve data and knowledge, but it doesn't have wisdom. What makes the best PMMs is wisdom, having the ability to harness past experiences, customer needs, and sales requests, understand the market and the tec ...Read More

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David Sweenor

TinyTechGuides PMM Advisory and Consultant • 1y

I've recently launched a new book titled The PMM's Prompt Playbook with 30+ prompt workflows for PMMs. https://www.amazon.com/gp/product/B0DWXVFH7T Also, there are cut-and-paste workflows ready at prompts.tinytechguides.com. Chapter 4: Market Understanding Trend Discovery TAM Sizing Competitive Landscape Mapping Market Category Definition (coming soon) Audience Segmentation (coming soon) Competitive Intelligence (coming soon) Chapter 5: Audience Understanding Understanding User Needs (coming soo ...Read More

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