What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?
Generative AI is a tool, an assistive technology. We all need to keep this in mind, especially leaders who erroneously think how they can replace their people with this tech.
Why is this the case? The tech (today) cannot do one critical thing - creative, strategic thinking. It's dumb. It can serve data and knowledge, but it doesn't have wisdom. What makes the best PMMs is wisdom, having the ability to harness past experiences, customer needs, and sales requests, understand the market and the technical components of a product - and use all of that to make decisions, craft stories and bring something new to life.
Keeping that in mind, I think of generative AI as helping with the microtasks that slow our work.
Get a great tool that's flexible to grow with your team. There are quite a few out there. We have a tool that we use company-wide that's sanctioned by our IT team. In addition to Chat GPT there is also Glean, Jasper, Writer - and many more.
You can create your own "GPTs" - essentially building knowledge bases with relevant inputs and data and training them to meet your needs, like giving them skills. I have a list of GPTs my team has built or plans to build. You're going to have to experiment here, so be patient.
Example GenAI for PMM Use Cases:
Research a competitor's product lines or messaging
Turn video transcripts into blog posts
Create engaging demo scripts from step-by-step how-to's
Email nurture series generation based on core messaging and target persona
Create customer case studies from interviews
Create a GPT for a specific persona and rapidly generate value prompters and objection-handling documents
Brainstorm product names, taglines, or website headlines
Will the tech get smarter? Of course. I recently heard a great quote from Seth Godin - "it's clear that AI is as dumb today as it will ever be again tomorrow."
We all must keep up and become expert users to elevate our skill sets and remain relevant contributors to the success of an organization. Have fun!
I've recently launched a new book titled The PMM's Prompt Playbook with 30+ prompt workflows for PMMs. https://www.amazon.com/gp/product/B0DWXVFH7T
Also, there are cut-and-paste workflows ready at prompts.tinytechguides.com.
Chapter 4: Market Understanding
Trend Discovery
TAM Sizing
Competitive Landscape Mapping
Market Category Definition (coming soon)
Audience Segmentation (coming soon)
Competitive Intelligence (coming soon)
Chapter 5: Audience Understanding
Understanding User Needs (coming soon)
Uncover Audience Frustrations (Step 1) (coming soon)
Identify Unmet Needs (Step 2) (coming soon)
Voice of Customer (coming soon)
Win-Loss Analysis (coming soon)
Chapter 6: Positioning and Messaging
Positioning Framework Creation (coming soon)
Messaging Framework Creation (coming soon)
Technical-to-Business Value Translation (coming soon)
Chapter 7: Content and Communications
Content Strategy Framework (coming soon)
Blogs, eBooks, and Whitepapers (coming soon)
Email Sequence Design (coming soon)
Chapter 8: Launch and Campaign Planning
Launch Planning (coming soon)
PR and Announcement Strategy (coming soon)
Chapter 9: Sales and Partner Enablement
Sales Play Generation (coming soon)
Sales Cheat Sheet (coming soon)
Battle Card Development (coming soon)
Chapter 10: Technical Product Marketing
Feature Announcements (coming soon)
Technical Integration Guides (coming soon)
Demo and Video Script Development (coming soon)
Chapter 11: Analyst Relations
Analyst Relations Workflow (coming soon)
Executive Summary (coming soon)
RFPs for Analyst Evaluations (coming soon)
Chapter 12: Customer Marketing
Customer Story Development (coming soon)
Reference Program (coming soon)
Customer Spotlight Creation (coming soon)
Testimonial Formatting (coming soon)
Chapter 13: Analytics and Research
Metrics Analysis Framework (coming soon)
Survey Design (coming soon)
Survey Analysis (coming soon)
Google Analytics Data Analysis (coming soon)
Performance Benchmarking (coming soon)
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