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What is the internal conversation on your team on how AI can change the way you do things? Are you seeing it as a team productivity play?

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3 Answers
AI and Product Marketing
  1. Vikas Bhagat
    Vikas Bhagat

    Lovable Head of Product Marketing • 9mo

    Yes - AI is a force-multiplier for team productivity. Our conversations are really around how to remove busywork so PMMs can focus on insight, narrative, and launches. How PMM uses AI at Webflow Custom GPTs: We’ve built GPTs for personas, developer content, and style/voice. They cut first-draft time and keep tone consistent. Automated workflows: AI assists with research synthesis/knowledge lookup, generates headline/CTA variants we A/B test, and flags SEO hygiene issues (metadata, alt text, sche ...Read More

    3,485 Views
  2. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 9mo

    As I've mentioned in a few other responses, right now a lot of AI usage is somewhat silo'd so the broader team(s) aren't getting the benefit of sharing and having more people doing the same thing. I think because the technology is moving so quickly and we're all so busy, people are forgetting to come out of their silo's and share how they are leveraging AI more effectively. In our business we've started to establish forums where folks across the business can share tips'n tricks and host Q&A' ...Read More

    1,600 Views
  3. Claudia Michon
    Claudia Michon

    Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

    Totally a team productivity play. That's where most companies are right now. How to do work faster. Soon it will become how to expand our ability to innovate and after that, we'll be spinning out new market opportunities!

    This year, each team member will have an OKR related to creating an AI tool to help them with their work. We have support from our IT organization to do this, which is a great help!

    1,285 Views

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