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How do you create a consistent pricing and packaging framework for a broad product portfolio?

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  1. Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 2y

    Companies, particularly those that take a portfolio of products or solutions to market need to establish pricing and packaging principles. These foundational values and practices of what we do, or don't do, and why? help us to move faster, eliminate anecdotal opinions, and set teams up for a predictable approach to pricing and packaging decisions. Getting there can be easier than it sounds: Be explicit about the values that should inform your P&P decisions. For example, at Atlassian, one of ...Read More

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