How do you approach competitive intel for pricing?
5 Answers
Airtable Senior Director, Product Marketing • 3y
Competitive Pricing Intelligence is tricky because that information is often confidential so you cannot just go ask a customer or a partner for it. However, it's natural ...
1671 Views
AssemblyAI CMO • 3y
You’ll likely have a shortlist of the competitors you go head to head against. They should always be on your checklist and the folks you look at most closely. We always ...
1587 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
As mentioned before, competitive intel is important to at least understand when thinking about pricing and packaging. You certainly shouldn't price a particular way just ...
464 Views
Kajabi VP Product Marketing & Lifecycle • 3y
Competitive intel for pricing will vary based on the type of industry you're in, as well as the go-to-market motion. If you're competing in sales-led go-to-market motio...
469 Views
Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
Below are few important exercises to consider when first standing up a competitive intelligence program for pricing:Identify Key Competitors: Start by identifying your ma...
1034 Views
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