What is your take about PMM's role on Pricing Page strategies?
3 Answers
Wrike Vice President Product Marketing / GTM • 6y
In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Ma...
2493 Views
Stripe Head of Product Marketing, APAC • 2y
I say it a lot, but I believe good pricing and packaging is informed by, and informs GTM strategy. Good pricing and packaging strategy isn't just a tactical decision; it'...
2418 Views
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Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The role of product marketing in pricing page strategies can vary depending on the team setup and responsibilities break up. Generally, PMMs can help with: Conducting us...
312 Views
Related Questions
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