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What is your take about PMM's role on Pricing Page strategies?

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3 Answers
Pricing and Packaging
  1. Chris Mills
    Chris Mills

    Wrike Vice President Product Marketing / GTM • 6y

    In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Marketing. No matter which team 'owns' Pricing it's almost always a collaborative process to determine Pricing and Pricing Strategy (including whether or not to have it on a Pricing page on the website). At SalesLoft we have a Pricing & Packaging committee that PMM chairs and includes ELT members and other execs from Sales, Mar ...Read More

    2,497 Views
  2. Ben Rawnsley-Johnson
    Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 2y

    I say it a lot, but I believe good pricing and packaging is informed by, and informs GTM strategy. Good pricing and packaging strategy isn't just a tactical decision; it's a critical component of your overall go-to-market strategy. Here's my perspective on why the two are intertwined: 1. Alignment with Customer Value: - Your pricing and packaging should reflect the value your product delivers to customers. When you understand your customers' needs and pain points, you can tailor your pricing str ...Read More

    2,428 Views
  3. Lisa Dziuba
    Lisa Dziuba

    Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

    The role of product marketing in pricing page strategies can vary depending on the team setup and responsibilities break up. Generally, PMMs can help with: Conducting user research to understand customer preferences and perceptions around pricing. Conducting competitive research to provide the best market practices for pricing pages (among competitors and players who serve the same target audience). Proposing pricing tiers, discount programs, bundling, and packaging options, and other pricing st ...Read More

    312 Views

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