What is your take about PMM's role on Pricing Page strategies?
3 Answers
Wrike Vice President Product Marketing / GTM • 6y
In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Ma...
2491 Views
Stripe Head of Product Marketing, APAC • 2y
I say it a lot, but I believe good pricing and packaging is informed by, and informs GTM strategy. Good pricing and packaging strategy isn't just a tactical decision; it'...
2410 Views
Upcoming Event
Mastering Market Research
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The role of product marketing in pricing page strategies can vary depending on the team setup and responsibilities break up. Generally, PMMs can help with: Conducting us...
309 Views
Related Questions
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? What advice would you offer a PMM who would love to get started on learning about and owning pricing at an early-stage company?How can Product Marketing best influence pricing when owned by a function other than PM? For example, Strategy or Bids/Tender Rev Ops teamWould you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.Who should own pricing? Product marketing or product management? What is the ideal role of either? What made you decide to choose Product Marketing over Product Management?