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2 Answers
Chris Mills
Chris Mills
Wrike Vice President Product Marketing / GTMApril 8
In different organziations, Pricing is owned by different orgs. Sometimes Product owns it, sometimes Strategy or Finance, sometimes Marketing and specifically Product Marketing. No matter which team 'owns' Pricing it's almost always a collaborative process to determine Pricing and Pricing Strateg......Read More
Lisa Dziuba
Lisa Dziuba
LottieFiles Head of Product MarketingDecember 4
The role of product marketing in pricing page strategies can vary depending on the team setup and responsibilities break up. Generally, PMMs can help with: 1. Conducting user research to understand customer preferences and perceptions around pricing. 2. Conducting competitive research to p......Read More