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All related (68)
Julia Szatar
Director of Product Marketing & Lifecycle Marketing at Loom August 25
Usually, your existing customers are the most impacted by pricing and packaging changes – so you may need to focus on communicating any updates clearly to your users. If all the changes are positive (
JJ Xia
Vice President Product Marketing at Zuora October 2
We roll out new pricing and packaging in conjunction with our seasonal launch cadence. (See context in question below). There are 4 milestones in every seasonal launch: Product Readiness Cross-funct
Daniel Kish
Director of Pricing & Packaging Strategy at Gong November 11
Let's assume that you've got the pricing set, the feature packaging defined, and the product technically built. What happens next? Enablement! My laundry list of things to do includes: Work with th
Emily Ritter
VP of Marketing at Mode Analytics August 7
We aspire to do this with absolute excellence -- with rapid A/B testing and optimization. Come join our team!! That being said, here are some observations (I polled folks on my team to contribute bas
Aurelia Solomon
Senior Director of Product Marketing at Drift May 4
The roll-out should happen at the same time you train your internal teams about the messaging & positioning, product value, use cases etc. But, the work with pricing & packaging has to start m
Julien Sauvage
VP, Corporate and Product Marketing at Clari September 8
I see Pricing and Packaging as both a science and an art. What do I mean by that? It’s a science in the sense that you have to run a lot of business simulations and crunch the numbers to do the revenu
Natala Menezes
Global Head of Product Marketing at Grammarly | Formerly at: GOOG, MSFT, AMZN, SFDC + startupsSeptember 22
Pricing is both a science and art -- which means in many cases, it is hard to predict if you have hit the right price (high enough to capture maximum value but low enough that you can scale it to a br
Chris Mills
Vice President Product Marketing / GTM at Wrike April 9
I've answered some of this in previous questions, but here are some thoughts... 1) Understand your buyers needs, budgeting/buying process, problem you are solving for them (and/or their users) and th
Jesse Lopez
Product Marketing Lead - Spend Management at Brex | Formerly Klaviyo, Square, Intuit, PepsiCo, Heineken, MondelezOctober 26
Rolling out pricing and packaging for a new product launch requires a well-planned execution plan that informs multiple audiences as to "what you are selling," "how you deliver value," and "why you ar
Yannick Kpodar
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions at Natixis September 11
Step 1: Get access to biz ops data to understand business performance (clients per pricing plan, discounting per pricing plan, size of the company per pricing plan) Step 2: Analyze the business oppor