How to track sales collateral usage, asking for advice and feedback
I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?
1 Answer
LeTisha Shaw
UserTesting Head of E-commerce | Formerly Merck, Disney, Evernote • September 24
Before tracking sales collateral usage, it’s important to know what you're tracking and why. This ensures you invest in the right solution. I personally find tools like Highspot extremely valuable because they not only track views but also provide insights into who has completed training and which documents are most frequently referenced. This helps prioritize updates and ensures the most relevant materials are being used effectively.
584 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Related Questions
How do I create value for Sales to encourage them to want to include me in the prospect discovery calls?Where does PMM end and Sales Enablement begin? (especially in relation to launches)What role should product marketers have in writing email templates for sales development reps?How do you get insight into the current state of prospect/sales interactions? How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?Whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?