How to track sales collateral usage, asking for advice and feedback
I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?
1 Answer
UserTesting Senior Director of Product Marketing / Head of E-commerce | Formerly Merck, Disney, Evernote • September 24
Before tracking sales collateral usage, it’s important to know what you're tracking and why. This ensures you invest in the right solution. I personally find tools like Highspot extremely valuable because they not only track views but also provide insights into who has completed training and which documents are most frequently referenced. This helps prioritize updates and ensures the most relevant materials are being used effectively.
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