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How do you create a repository for sales enablement assets that actually gets used?

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4 Answers
Sales Enablement
  1. Jen Vaccaro McParland
    Jen Vaccaro McParland

    Okta Senior Manager, Product Marketing & Analyst Relations • 1y

    To create a repository of enablement material that actually gets used: Build a central company pitch book that includes Top personas in your market, what they care about, and key use cases and messaging for each of them Top use cases across each segment and region. Link to templates and example solution briefs for each of them. Customer win stories by each segment and region that focuses on why they won and challenges that were solved. Messaging and pitch decks that can be used starting with exe ...Read More

    794 Views
  2. Holly Watson
    Holly Watson

    Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 1y

    Two things: 1/ You have to align with sales leadership on the digital asset manager (DAM) the organization is going to rally behind, and 2/ You have to provide quality content. Quality must be determined by you and your stakeholders, and expectations must be set in terms of content updates, what is/isn't provided (Do you make 1-pager overviews for your products; do you manage regional webinar content), and how you promote those artifacts. Consider treating this program as a product and seek inte ...Read More

    4,951 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    There are a few ways to create a repository of sales enablement assets that get used. As with most things, you can build or buy.Some solutions that I've used in the past include Highspot and GTMbuddy. Both were good tools as they provided just-in-time resources for the rep to help them progress a deal and move the conversation forward. When building out a repository, you have a few options, but try to make it easy to use and a one-stop shop. I've created SharePoint pages that housed all of our i ...Read More

    338 Views
  4. Emily Lundskog Caldwell
    Emily Lundskog Caldwell

    SixFifty Sr. Product Marketing Manager • 1y

    Using a Slack Canvas as our sales enablement repository has been a game-changer. Slack is where I get the most questions about assets, products, and new requests—so it made sense to centralize everything there. I created the canvas in our regular #sales channel. The sales team loves having it all in the same place they already communicate. Plus, I've gotten fewer questions about where to find things, so it is a win-win.

    334 Views

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