How do you create a repository for sales enablement assets that actually gets used?
4 Answers
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
To create a repository of enablement material that actually gets used:Build a central company pitch book that includesTop personas in your market, what they care about, a...
785 Views
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 1y
Two things: 1/ You have to align with sales leadership on the digital asset manager (DAM) the organization is going to rally behind, and 2/ You have to provide quality co...
4935 Views
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Workyard Director of Product Marketing • 1y
There are a few ways to create a repository of sales enablement assets that get used. As with most things, you can build or buy.Some solutions that I've used in the past ...
337 Views
SixFifty Sr. Product Marketing Manager • 1y
Using a Slack Canvas as our sales enablement repository has been a game-changer. Slack is where I get the most questions about assets, products, and new requests—so it ma...
332 Views
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What's the best way to ensure that sales uses the sales enablement content that marketing creates...even if there WAS collaboration on the content?How do you assess which sales enablement materials are the most effective?How do you determine what content is most effective for sales enablement purposes?
How to standardize sales enablement materials when there are mainly bespoke enterprise deals?What sales enablement metrics for materials created by Product Marketing are both actually being used and are helping to win deals and shorten sales cycles?How to track impact of assets we create, eg pitch deck, one pager? Not as easy as creating our social content