What is your process/workflow of getting info from the Product team?

Do you have a regular cadence of meetings with your product team, and what does that look like? When you're putting together a GTM for a new release, how does that work? What is the sequence of meetings, what does product send you, etc.? Are they simply briefing you verbally, do you get them to complete a template, etc. Thanks so much for sharing any insights!

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Launch Frameworks Launch Channels Launch Strategy

Molly Friederich

Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y

First clarify your goals in terms of "getting info" for yourself so you can better frame for your PMs. For example, are you looking to be pulled into early validation of problem areas? Convey the value this provides them, such as allowing you to create more resonant messaging thanks to early and direct exposure. Do you want detail on committed ships? Show them the initial scaffolding of your GTM plan and gaps you need to fill in. After taking time to clarify your needs, and after getting to know ...Read More

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