What is your process/workflow of getting info from the Product team?
Do you have a regular cadence of meetings with your product team, and what does that look like?
When you're putting together a GTM for a new release, how does that work? What is the sequence of meetings, what does product send you, etc.? Are they simply briefing you verbally, do you get them to complete a template, etc.
Thanks so much for sharing any insights!
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y
First clarify your goals in terms of "getting info" for yourself so you can better frame for your PMs. For example, are you looking to be pulled into early validation of ...
1294 Views
Upcoming Event
Mastering Market Research
Related Questions
How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ? What are your biggest challenge is setting up a product launch process?What is the role split between product marketing and brand marketing/other marketing functions in product launches?I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed?