What is your process/workflow of getting info from the Product team?
Do you have a regular cadence of meetings with your product team, and what does that look like?
When you're putting together a GTM for a new release, how does that work? What is the sequence of meetings, what does product send you, etc.? Are they simply briefing you verbally, do you get them to complete a template, etc.
Thanks so much for sharing any insights!
1 Answer
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • March 23
First clarify your goals in terms of "getting info" for yourself so you can better frame for your PMs. For example, are you looking to be pulled into early validation of problem areas? Convey the value this provides them, such as allowing you to create more resonant messaging thanks to early and direct exposure. Do you want detail on committed ships? Show them the initial scaffolding of your GTM plan and gaps you need to fill in. After taking time to clarify your needs, and after getting to know your PM partners and their charters, understand their existing cadences for planning and development. As much as possible, be proactive and consume info from existing forums and meetings, they'll appreciate you doing your homework!
1291 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
How do you easily project manage a product launch?How do you roll out pricing and packaging for a new product launch?What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one? How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?What do you use or do to get people to buy into your positioning plans and consistently using them?How do you decide on the right amount of detail to share in Go-To-Market materials?