How do you easily project manage a product launch?

Tracking through spreadsheet or Trello/Aha all take up so much time. Anything to reduce the administrative burden of project management so you can invest more time in research and launch strategy?

Answer

4 Answers

Launch Frameworks Launch Channels Launch Strategy

Nina Seth

Blue Yonder Product Marketing Director • 8y

I have used a number of applications in the past to project manage product launches. You can use Trello, Kapost, or even Excel.

The key to driving sucess is alignment across marketing groups and other teams. I set up weekly meetings where we go over set agenda items and deliverables. Frequently touching base with team members allows you as the launch manager to find out if there are bottlenecks that will affect the launch.

902 Views
Savita Kini

Cisco Director of Product Management, Speech and Video AI • 8y

Launches are like project plans. If you look at Engineering release plans, similar approach. We followed typical checklist - working backwards from launch d-day to the details of - web, content, PR, AR briefings etc. There is no easier way to do it, apart from a checklist so you don't drop packet. Research all should be done before messaging. Launch strategy - samething, - what is the objective, is this a new category or existing, but new product. Get the above all done and then build checkli ...Read More

772 Views
Amey Kanade

Amazon Product Marketing at Fire TV (Smart TVs) • 6y

Short answer - Get a good project manager on your team :) But I understand you don't always have the luxury to get a proj. mgr for a product launch. In some cases, for bigger launches, I have asked for a shared proj. manager from another team (especially the product team). If nothing - you basically have to wear two hats. I find it very hard and time-consuming because it takes me away from my PMM work, but it is a key role and someone has to do it diligently. I also use proj. management tools, d ...Read More

1,911 Views
Carlos González de Villaumbrosia

Product School CEO • 7y

I don't think there is one tool that will necessarily make launches "easy", but I certainly agree with Nina that alligment is fundemental towards the success of a launch. I have found that daily all-hands meetings with the leader of departments can be very successful in keeping everything flowing smoothly. While some may argue that this takes too much time, having the peace of mind on a daily basis that everyone is covering their bases will give you the opportunity to focus on strategy and othe ...Read More

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