How do you easily project manage a product launch?
Tracking through spreadsheet or Trello/Aha all take up so much time. Anything to reduce the administrative burden of project management so you can invest more time in research and launch strategy?
Blue Yonder Product Marketing Director • 8y
I have used a number of applications in the past to project manage product launches. You can use Trello, Kapost, or even Excel. The key to driving sucess is alignment...
899 Views
Cisco Director of Product Management, Speech and Video AI • 8y
Launches are like project plans. If you look at Engineering release plans, similar approach. We followed typical checklist - working backwards from launch d-day to the de...
771 Views
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Amazon Product Marketing at Fire TV (Smart TVs) • 6y
Short answer - Get a good project manager on your team :) But I understand you don't always have the luxury to get a proj. mgr for a product launch. In some cases, for b...
1911 Views
I don't think there is one tool that will necessarily make launches "easy", but I certainly agree with Nina that alligment is fundemental towards the success of a launch....
658 Views
Related Questions
Do you have a product launch template that shows what teams (and when) to incorporate into the preparation of a strategy/plan?Can you share some good examples of end-to-end execution for a product launch?What are the foundational steps to develop a repeatable and scalable launch discipline?How do you partner with teams across marketing to make sure your product launch is successful? What do you find most challenging about launching a new product that is also your company's first product?What are the top 5 "don't"s you see too many PMMs doing when launching a new product as a product marketing manager?