What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one?
Grow Progress VP Marketing • 2y
The tiering system has really helped establish how much marketing force will be applied. For tiny improvements, the process can range from nothing to a small cross functi...
1983 Views
Workyard Director of Product Marketing • 2y
When a product launch only contains small product improvements, consider bucketing them into a tier 3 (or your lowest launch tier). This launch tier should include activi...
381 Views
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Related Questions
After an initial product launch, how do you think about the subsequent, smaller launches/updates? How does the strategy/channels/process change? How do you identify where smaller launches can be bundled into a bigger story?How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?What are the key challenges you always struggle with as part of a product launch?How do you follow the "Big Bang" of a product launch to drive/nurture sustained growth?What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?