Question Page

What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one?

Reshma Iyer
Reshma Iyer
Prepared Head of MarketingMay 23

The tiering system has really helped establish how much marketing force will be applied. For tiny improvements, the process can range from nothing to a small cross functional team executing on the launch plan for e.g., if a version change is being pushed which does not impact the end user, this can be captured in the change log. However, if a big update is being pushed live, communicating this with the dev team is good practice.

488 Views
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingJune 10

When a product launch only contains small product improvements, consider bucketing them into a tier 3 (or your lowest launch tier). This launch tier should include activities that focus mostly on partner / customer communication but may exclude inbound activities (marketing emails, blogs, press releases, etc.)

Focus on the value the small release provides to the end users and include that in your messaging. Make sure to enable your field (sales and CS teams) so they are aware and can speak to the benefits as well.

170 Views
Mastering Product Marketing Skills
Thursday, July 25 • 12PM PT
Mastering Product Marketing Skills
Virtual Event
Saumya Verma
Phuong  Vu
Albert Clifford
+352
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Candace Marshall
Candace Marshall
Zendesk Senior Director of AI Product Marketing