Shopify Senior Product Marketing Lead • 1y
I've seen many product marketers who work really hard on a product launch, ship a beautiful campaign, and report back on their email open rates, click thru, page views, etc. While these types of metrics can be useful for an early signal of the product launch's success, they are not the best way to measure success and influence the future product roadmap. The best measure of success is true product adoption that can be attributed to you launch activities. Are customers using the product that you ...Read More
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