Sign Up / Sign In
Back to Your Feed
2 Answers
Shabih Syed
Shabih Syed
Square Product Lead, Ecosystem DiscoveryJuly 8
I see the product marketing function as a mix of strategic and tactical work streams. Strategic work streams are harder to improve on and naturally have a significant impact. Tactical work streams are easier to improve on. The strategic work streams may include developing GTM messaging, pricing ......Read More
Adam Kerin
Adam Kerin
Truework SVP of MarketingJanuary 19
Perhaps surprisingly, I believe the core deliverables and thinking of a PMM are easiest to improve. These are strategy frameworks, effective messaging and positioning, etc. You’ll learn most by doing, and get better with time, especially with retros to look back on previous launches and strategie......Read More