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What skills of a Product Marketer are easier to improve or less of an importance? And what skills are harder to improve and have more significance?

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2 Answers
Establishing Product Marketing
  1. Shabih Syed
    Shabih Syed

    Honeycomb.io VP Product Marketing | Formerly Mparticle • 6y

    I see the product marketing function as a mix of strategic and tactical work streams. Strategic work streams are harder to improve on and naturally have a significant impact. Tactical work streams are easier to improve on. The strategic work streams may include developing GTM messaging, pricing methodology and sales playbooks which require cross-functional alignment. To lead these projects you need to gather opinions from multiple stakeholders and be able to drive consensus. You can only achieve ...Read More

    2,159 Views
  2. Adam Kerin
    Adam Kerin

    Truepic VP of Marketing • 4y

    Perhaps surprisingly, I believe the core deliverables and thinking of a PMM are easiest to improve. These are strategy frameworks, effective messaging and positioning, etc. You’ll learn most by doing, and get better with time, especially with retros to look back on previous launches and strategies. The most important and hardest skill to improve is influencing stakeholders outside of marketing. This skill will only grow importance the higher you go in the organization. I’ve seen excellent market ...Read More

    572 Views

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