Shabih Syed

The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in. My recommendation is that you spend t...

I personally don't see product marketing to be of different types. However, as you setup a product marketing function you need to develop work streams that are led by exp...

I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achiev...

Ultimately, the ROI for product marketing is revenue growth. But there are some in-process KPIs that you can set to measure the impact of product marketing. For example: ...

In all product marketing teams I have worked for we came up with product launch treatments for the types of product launch. The types of launch can be "New SKUs", "New Fe...

I see the product marketing function as a mix of strategic and tactical work streams. Strategic work streams are harder to improve on and naturally have a significant imp...

In my opinion the effectiveness of sales enablement should be measured by reducing the customer acquisition costs over time and reducing the time it takes to close a deal...

It's difficult to generalize here. You need to first establish the need for product marketing because not every company needs a product marketing function. In my opinion:...

Thank you for your question. It's true that sometimes hiring managers look for the steretoypical background markers such as years of experience when evaluating candidates...

The best way to establish credibility is to demonstrate to them what is your process for launching products and where do you need their help and how you will help them. T...