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Shabih Syed

Head of Product and Solutions Marketing, mParticle
Shabih Syed
Head of Product and Solutions Marketing, mParticle
Shabih is head of Product Marketing at mParticle. He has over 10 years of experience with product marketing and product management of cloud-based application integration and data management platforms. Most recently, he led product marketing teams at Redis Labs and Liaison Technologies (acquired by OpenText). Previously, he has held senior management roles at Prysm, HP, and IBM. Shabih has an M.B.A. from Cornell and Bachelors in Computer Science from UT-Austin.
Added May 22, 2020Published in AMA's

AMA: MParticle Head of Product and Solutions Marketing, Shabih Syed on Building A Product Marketing Function

mParticle Head of Product and Solutions Marketing, Shabih Syed

on Building A Product Marketing Function

Head of Product and Solutions Marketing
mParticle
Head of Product and Solutions Marketing at mParticle
The best way to establish credibility is to demonstrate to them what is your process for launching products and where do you need their help and how you will help them. Think of product marketing as delivering a set of services to the product managers. These services can include market research, ...more
Head of Product and Solutions Marketing at mParticle
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in.  My recommendation is that you spend time on the website and learn some basics about the product and it's practitioners (personas), identify the newest features re...more
Added December 9, 2019

Sharebird Answers: Shabih Syed, Head of Product and Solutions Marketing, mParticle

Sharebird Answers:

Head of Product and Solutions Marketing
mParticle
Head of Product and Solutions Marketing at mParticle
Within a large marketing team I have always positioned the Product Marketing team as the experts who are the go-to people for any product question and I make sure we indeed are. One of my personal reasons for moving into Product Marketing from Product Management was to alleviate the lack of techn...more