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I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
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Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • February 28
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 3
How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?
What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?
What are your top 3 tips for someone looking to break into their first Product Marketing role? How do you gain experience without actually holding the title first?