What's the earliest stage a startup should consider hiring a Product Marketing Manager?
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
Amperity SVP, Head of Marketing • 6y
Seed funding is when I've generally seen PMMs hired. They're generally hired at the same time or just after a PM. Legendary HBS professor Clayton Christensen's research s...
3206 Views
Klue Senior Director of Product Marketing • 4y
I was one of the first marketing hires at Chili Piper. I personally think there's an arguement to hire product marketing first or second. Positioning, messaging, segmenta...
1041 Views
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Truepic VP of Marketing • 4y
The two startups I joined as the first PMM were ~100 employees and both were for technical software products. In this space, my perspective is the founding and technical ...
852 Views
Trusted Health Product Marketing • 3y
At most startups, the business founder is the first product marketer. This makes sense bc the founder knows the problem deeply, as well as the market, the product vision...
508 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Startups need to hire product marketing managersbutwhen hiring for PMM roles in a high-growth environment, it's critical to pay attention to the PMM's soft skills. My fav...
578 Views
HiredScore Head of Product Marketing • 3y
Because Product Marketing is a strategic function, it can add value at any stage - even as early as defining the product strategy and vision alongside the product leader....
466 Views
Career & Leadership Coach/ Former Director, Product Marketing • 4y
I'm biased of course, but I believe PMMs should be one of your first marketing hires. The insight PMMs can bring in terms of product-market fit, positioning and messaging...
1483 Views
Marketing Strategy Consultant • 3y
Earliest stage: soon as you have a product in customers hands, you could use product marketing. That's not always realistic... sales, engineering, product resources take ...
639 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
A PMM can contribute to an organization that has already found an element of product-market fit, but it'd be important not to confuse them to be the first product markete...
929 Views
KPI Sense Chief Executive Officer • 6y
For an early-stage company, it is of the utmost importance to differentiate between hiring a product marketing title and hiring product marketing skills. Regarding someon...
620 Views
Related Questions
How would you recommend scaling a product marketing strategy for a series A start up? What would you prioritize after positioning/messaging and product market fit have been determined? Should a product marketing manager be a SaaS startup's first hire, and why?How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?Typically a Product Marketing function will start with one generalist, followed by another generalist, followed by... ? When do you start to specialize PMM roles within your team? Which type of a specialist roles make the most sense to start with?What advice do you have for recent graduates that want to go straight into product marketing?Should product marketing candidates go 'above and beyond' in interview prep and put a 30-60-90 day plan or SWOT analysis together?