What's the earliest stage a startup should consider hiring a Product Marketing Manager?

I'm biased of course, but I believe PMMs should be one of your first marketing hires. The insight PMMs can bring in terms of product-market fit, positioning and messaging are just as valuable, if not

I was one of the first marketing hires at Chili Piper. I personally think there's an arguement to hire product marketing first or second. Positioning, messaging, segmentation, sales enablement, these

The two startups I joined as the first PMM were ~100 employees and both were for technical software products. In this space, my perspective is the founding and technical teams should be maniacally foc

Seed funding is when I've generally seen PMMs hired. They're generally hired at the same time or just after a PM. Legendary HBS professor Clayton Christensen's research shows that 95% of products fail

Earliest stage: soon as you have a product in customers hands, you could use product marketing. That's not always realistic... sales, engineering, product resources take priority. And there's always t

A PMM can contribute to an organization that has already found an element of product-market fit, but it'd be important not to confuse them to be the first product marketer.  Often, the first 'product

For an early-stage company, it is of the utmost importance to differentiate between hiring a product marketing title and hiring product marketing skills. Regarding someone with that title, the answer

Because Product Marketing is a strategic function, it can add value at any stage - even as early as defining the product strategy and vision alongside the product leader. The earlier the company hires

Startups need to hire product marketing managersbutwhen hiring for PMM roles in a high-growth environment, it's critical to pay attention to the PMM's soft skills. My favorite must-have soft skills fo

At most startups, the business founder is the first product marketer. This makes sense bc the founder knows the problem deeply, as well as the market, the product vision, and the opportunity ahead, a