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What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?
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Related Ask Me Anything Sessions
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, Walmart • April 16
In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?