How do you measure the contribution of Product Marketing to the growth result?
Oftentimes, PMM does not directly execute the campaign but rather provides a foundation or collaterals for sales and marketing to use. How do we calculate our percentage of contribution to the final results?
Twilio Vice President Marketing • 5y
I encourage my team to be the ‘mini CMO’ for the products they cover. That means the single biggest metric to measure is pipeline (with a focus on pipeline generation). D...
3152 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
In well run marketing teams, the metrics for the business are assessed holistically instead of piecemeal among each marketing function. The contribution of Product Mark...
4309 Views
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BILL Senior Lead Product Manager • 4y
Product Marketing plays a critical role in launching products, but it is harder to measure. This question can come up frequently in performance reviews and setting OKRs f...
19407 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Product Marketing and Growth perform different roles in a marketing team and need to be measured in different ways. Whereas Growth is often easier to quantify, concrete m...
2859 Views
Related Questions
How do you measure product marketing contributions to sales success?How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities? How can I quantify product marketing work done for sales teams?How do you measure the impact of sales materials on closed/won opps? Or what other metrics do you track?