What types of activities are used to be in partner marketing strategy? How it should be aligned with product marketing?
1 Answer
Nebius Head of Marketing, Media & Entertainment | Formerly Google, Meta, Microsoft, Atlassian, Databricks • 6h
Partner marketing without PMM alignment is just co-branded noise. At Databricks I ran joint campaigns with Azure, AWS, Tableau, and others. The ones that drove real pipel...
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