What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?
2 Answers
Barracuda Networks Product Marketing Director • 11mo
Product marketers not only collect VOC but also help scale it across the organization. In most organizations, product marketing is uniquely positioned to do that, as it s...
10984 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
This is a great question, and those I’ve worked with, know that I will get on my soapbox any day as ultimately we are in business because of our customers.When I worked a...
1195 Views
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How do you partner with the various marketing teams to ensure a successful product launch?What is the role of product marketing in research? Do you write your questionnaires? Or just inform objectives etc.?What are common mistakes that you see product marketing teams make when starting a VoC program in their company?How do you develop a voice of customer (VOC) program when there is only an ad-hoc feedback process in place?