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What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?

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2 Answers
  1. Olesia Klevchuk
    Olesia Klevchuk

    Barracuda Networks Product Marketing Director • 1y

    Product marketers not only collect VOC but also help scale it across the organization. In most organizations, product marketing is uniquely positioned to do that, as it sits at the intersection of product, sales, marketing, and customer success. You can advocate for insights to be included in roadmaps, messaging, go-to-market strategy, and sales enablement. Use this power to enable other teams to benefit from VOC, by creating templates and playbooks to capture and interpret feedback or share it ...Read More

    11,281 Views
  2. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y

    This is a great question, and those I’ve worked with, know that I will get on my soapbox any day as ultimately we are in business because of our customers. When I worked at Intuit, I loved that if you encountered founder Scott Cook at the office, he would stop and ask if you had any customer insights to share. It wasn’t if you were a marketer, it was that it was part of the DNA of the company, and what I feel makes a company that is now 30+ years old continue to innovate with sustainable growth. ...Read More

    1,200 Views

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