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How should Product Marketing collaborate with different teams regarding market research initiatives?

Examples: Market research for product development, market research with a dedicated R&D team, etc.

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1 Answers
  1. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 1y

    Product Marketing needs to be the connector between different teams when it comes to research. With Product Development, start by sharing user insights and involving them in customer interviews - this helps shape the roadmap based on real market needs. Product teams often appreciate sitting in on customer calls to hear feedback firsthand. For R&D collaboration, focus on future-looking research. Share trends and emerging customer needs that could inspire innovation. Help test early concepts w ...Read More

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