How should Product Marketing collaborate with different teams regarding market research initiatives?

Product Marketing needs to be the connector between different teams when it comes to research. With Product Development, start by sharing user insights and involving them in customer interviews - this helps shape the roadmap based on real market needs. Product teams often appreciate sitting in on customer calls to hear feedback firsthand.

For R&D collaboration, focus on future-looking research. Share trends and emerging customer needs that could inspire innovation. Help test early concepts with users before significant investment. R&D teams value early market validation of their ideas.

Sales teams are goldmines for research - they're talking to customers daily. Set up regular feedback loops to capture win/loss insights and buyer feedback. Use this to refine messaging and spot competitive shifts quickly.

Customer Success brings deep understanding of current user challenges. Work together to track satisfaction, identify expansion opportunities, and understand why customers stay or leave. Their daily user interactions provide rich qualitative data.

With Marketing, align on target audience research and messaging tests. Marketing teams need validated buyer personas and messaging that resonates. Share research that helps them create more effective campaigns and content.

The key is making research accessible and actionable for each team's specific needs. Regular check-ins and a central place to share insights keeps everyone aligned and prevents research from sitting unused.