ServiceNow Director of Product Marketing • 1y
Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for new features and functions: sales, customers, outside agency, and our brand team. Additionally, we research out competition to better understand how our new features compare.
Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 7mo
I have a love/hate relationship with naming because there are always so many opinions, but I've found that established principles, good old brainstorming, and competitive research are things that help. Establish principles: Naming can be fun and creative, but it can also go in a million different ways unless there are established guidelines. Work with PM to align on if this is a branded or unbranded term. Do we want this to be a description or an actual name? What are the company's brand guideli ...Read More
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