How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?
1 Answer
ServiceNow Director of Product Marketing • March 4
Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for new features and functions: sales, customers, outside agency, and our brand team. Additionally, we research out competition to better understand how our new features compare.
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