How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?
ServiceNow Director of Product Marketing • 1y
Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for ...
2799 Views
Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 6mo
I have a love/hate relationship with naming because there are always so many opinions, but I've found that established principles, good old brainstorming, and competitive...
236 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
How do you manage market research efforts? For example, for a GTM, do you do market research in-house or with an agency?How do you use research to drive product innovation / test big ideas?What are the key questions to answer if I'm doing market research for a new feature?How do you make sure to get feedback from decision maker, researcher/influencer in buy GN process and user.How do you use User Experience research to align product marketing and design teams around the same end user needs?How do you recommend researching on a very limited budget?