When do you consider revisiting messaging hierarchy for products?
When has a product changed so much that it needs a new message house? What considerations are needed when a product has been re-branded?
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
What are your favourite brands who have their product marketing right? On similar lines, who are the best PMM leaders in this space you admire?In your role working as Product Manager & Go-To-Market or working with PE/VC/pricing consulting firms on company valuation & market assessment, whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?What is your overall process when developing a messaging platform from scratch?What are the best tools you've used to map out differentiation? What are the best ways to differentiate a new product category?What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?