When do you consider revisiting messaging hierarchy for products?
When has a product changed so much that it needs a new message house? What considerations are needed when a product has been re-branded?
1 Answer
Conveyor Head of Marketing • 1y
A few thoughts. It's best to be in front of this challenge then behind it. If you are the PMM for a product, and you are waiting till the product as outgrown the messagin...
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