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When do you consider revisiting messaging hierarchy for products?

When has a product changed so much that it needs a new message house? What considerations are needed when a product has been re-branded?

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1 Answers
  1. Marcus Andrews
    Marcus Andrews

    Conveyor Head of Marketing • 1y

    A few thoughts. It's best to be in front of this challenge then behind it. If you are the PMM for a product, and you are waiting till the product as outgrown the messaging to then change the messaging... not great. Your messaging should ideally be out in front of the product. It should be telling the story of the product today and then near future. Selling the vision, making sure you're unique, and making sure buyers and customers have confidence in the future of your product. The tail should wa ...Read More

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