I think the pandemic has been a reset moment for us all, in more ways than one. For Product Marketing, it's put a renewed onus on equipping your teams with messaging that resonates and also make the case that your product is not a nice to have, but a need to have. We've gone through similar cycles before and you can pattern match. During the '08 recession Salesforce first took a hit like almost every other software company, but becuase the cloud had the unique distinction of helping business be ...Read More
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