We often hear that messaging should be differentiating. How can that be achieved?
7 Answers
Moloco Product Marketing Director • 1y
IMHO, the best way to do that is through a unique competitive, consumer or industry insight -- if no other company is leaning into that type of insight, you will be novel...
961 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Achieving differentiated messaging starts with a deep understanding of customers and actively listening to their needs and preferences. By prioritizing the customer's per...
561 Views
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Shopify Senior Product Marketing Lead • 2y
My favorite product marketing mentor always gave me the best advice to ensure my messaging was differentiated. What is the one thing you can say that your competitor cann...
969 Views
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Perhaps implicit in this question is one of my philosophies that a PMM should be customer obsessed and competitor aware. What I mean by this is that we as PMM should rea...
1835 Views
Inngest Head of Marketing • 2y
I don’t think I agree messaging should be differentiating but I do think it should make your company easily distinguishable. What I mean by that is that folks that focus ...
448 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
Easier said then done but do a 'pinch test' when reviewing your messaging. Ask yourself if you removed your companies brand/name from the message could any other brand/na...
1473 Views
Upstart Product Marketing Director, New Products • 2y
Your product is not the exact replica of any other product—if it is, your problem starts there. Your product has it's own identity and that should come through in tone, o...
416 Views
Related Questions
How do you balance developing messaging that's truly differentiated from competitors with what will resonate most with customers (assuming there is a trade-off to be made)?What messaging do you call successful?How do you approach creating messaging that effectively differentiates your product from competitors?Does your method for developing product messaging differ from creating campaign narratives or website messaging?What tactics and metrics do you use to "validate" if a messaging is landing? And how do these differ throughout the product lifecycle?What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?