How do you get finance to allocate budget to programs that we haven’t proven out yet, but are experimental?
We recently brought on a CFO and they are asking us to add timelines for ROI to many of the programs that have not yet begun (like influence marketing).
5 Answers
Intercom VP, Revenue Operations | Formerly LinkedIn • 9mo
There are a few "how do I get money out of finance" questions in this AMA so I'll repeat the relevant parts each time, and try to add specific context where it seems addi...
459 Views
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
Finance isn't afraid of risk, they're afraid of risk they can't see or size. Give them a structured way to say yes without feeling like they're handing over a blank check...
389 Views
Help increase the chances of greenlighting your experimental programs by:Aligning and proposing the programs in line with Finance's planning cadence (e.g. qtrly) as early...
499 Views
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 1y
How I go about getting budget for these experimental programs really comes down to the CFOs style. If they are risk averse and very data-oriented, I will: - View From Oth...
894 Views
Knowledge Vortex Salesforce Functional Analyst • 1y
If you are doing an experiment, then you should have a hypothesis that you are testing.To justify budget for this experiment, you need to share your hypothesis and test m...
544 Views