Isn’t revops just reporting and dashboards? Why does CS need more of that?

Ouch! Well, I am so glad to be responding to this question. First, let me start by saying Revenue operations (RevOps) is so much more than just reporting and dashboards. RevOps is a strategic function with a clear focus on optimizing revenue growth across the entire customer lifecycle. Think of this as aligning people, processes, and data from sales, marketing, and customer success teams to create a seamless experience for customers and drive efficient revenue generation for your organization. 

Customer success teams directly benefit from RevOps in several ways, below are 3 foundational things : 

• Analytics -> Insights & Insights -> Actions: Revops equips customer success teams with key insights about customer behavior, product usage, and revenue trends. This could be  identifying at-risk accounts or opportunities for expansions , prioritizing interventions, and tailoring strategies to improve customer satisfaction and retention 

• Improved Efficiency: By aligning processes and systems across teams, RevOps eliminates silos and reduces friction in the customer journey. This leads to faster resolution of customer issues, more personalized interactions, and a smoother overall experience.

• Strategic Alignment: RevOps fosters collaboration between customer success and other revenue-generating teams. This ensures that everyone is working towards the same goals, with a shared understanding of the customer and a unified approach to driving revenue.