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What metrics and KPIs are both Marketing and Sales tracking for lead performance?

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2 Answers
Marketing / Revenue Ops Alignment
  1. Azim Mitha
    Azim Mitha

    HubSpot Senior Director, Sales Strategy & Operations (APAC) • 10mo

    Aligning on metrics is crucial for bridging that marketing and sales gap. Key metrics and KPIs that both Marketing and Sales should be tracking for lead performance: MQLs = Sales need to understand why the leads generated are MQLs and trust that they're truly qualified. SQLs = This is a key metric for identifying quality of leads between both functions (Sales & Marketing). Constant feedback sharing between functions is important enabling Sales & Marketing working together on marketing st ...Read More

    513 Views
  2. Ana Rottaro
    Ana Rottaro

    ClockWise Head of Revenue Operations • 2y

    Marketing should be focused on campaign performance by checking qualification rates of leads by campaign, cost of acquisition per lead, average revenue brought in from qualified leads, and growth of leads by source. There should be a focus on driving more leads with high ROI while maintaining qualification rates. Sales should be focused on speed to lead and improving sequence performance to drive higher qualification rates. Marketing and sales should report and talk about these metrics openly to ...Read More

    1,644 Views

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