What metrics and KPIs are both Marketing and Sales tracking for lead performance?
ClockWise Head of Revenue Operations • May 28
Marketing should be focused on campaign performance by checking qualification rates of leads by campaign, cost of acquisition per lead, average revenue brought in from qualified leads, and growth of leads by source. There should be a focus on driving more leads with high ROI while maintaining qualification rates. Sales should be focused on speed to lead and improving sequence performance to drive higher qualification rates. Marketing and sales should report and talk about these metrics openly to see what campaigns are worth investing further or which should be deprecated.
912 Views
Related Ask Me Anything Sessions
Intercom VP, Sales Operations, Tyler Will on Stakeholder Management
Knowledge Vortex Salesforce Functional Analyst, Bridget Hudacs on Finance / Revenue Ops Alignment
Cisco Senior Director, Global Virtual Sales Strategy and Operations, Ignacio Castroverde on Finance / Revenue Ops Alignment
Top Revenue Operations Mentors
Tyler Will
Intercom VP, Sales Operations
Zeina Marcotte
LinkedIn Director Sales Strategy and Operations, North America, LTS
Dhwani Dalal
DocuSign Director, Sales Strategy & Operations
Kelley Jarrett
ThoughtSpot SVP, Revenue Strategy, Operations and Enablement
Sowmya Srinivasan
HubSpot Vice President of Revenue Operations
Kenny Hsu
AuditBoard SVP, Growth and Revenue Operations
Mollie Bodensteiner
Engine VP of Revenue Operations
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations
Azim Mitha
HubSpot Director, Sales Strategy & Operations (APAC)
Akira Mamizuka
LinkedIn Vice President of Global Sales Operations, SaaS
Related Questions
How do you get finance to allocate budget to programs that we haven’t proven out yet, but are experimental?What role does forecasting play in aligning Sales and Revenue Ops objectives?How do you align internal Stakeholders?What processes have you implemented to improve communication between Sales and Revenue Ops teams?My org has a completely separate ticketing system for CS issues that is siloed to only CS reps. What’s the best way for revops to help with this situation? Why is it important to remove a silo like this?What are the biggest challenges you're facing when it comes to marketing and sales alignment?