What do revenue operations managers get wrong when trying to influence the C-Suite?

There is a behavior the RevOps teams of all seniority levels can work on, and should constantly work to improve.  We have a tendency to assume everyone can read the data like we do, and we send reports when instead we should have sent insights.  But, what exactly does that mean? Let us explore an example. RevOps, as a data centric profession, means that we are closer to the numbers that define business performance more than most other teams within the organization. As a result, that familiarity ...Read More

One of the biggest mistakes is thinking influence is about more detail, more slides, or more dashboards. It’s not. I learned this the painful way. Influence comes from clarity and confidence.” Common pitfalls : Overloading with data Flooding leaders with metrics without framing the “so what.” Signal gets lost in noise. Speaking in ops language, not business language Talking about systems or process fixes without tying them to revenue, growth, retention, or margins....Remember "Big Picture". Brin ...Read More

Revenue operations managers get several things wrong when trying to influence the C-Suite: Trying to communicate too many or overly complex topics - these leaders have very little time and are constantly switching context. Pick one or two key takeaways and focus all your effort, content, and communications on those things. Not answering questions accurately and succinctly. If you get a question from someone in the C-Suite in a meeting, it is always okay to say "I will get back to you on that" in ...Read More

An all-too-common mistake is overwhelming executives with detail. So, to plug this leak, RevOps managers need only pass along the most relevant insights linked directly with their company’s top concerns. A second mistake is lecturing rather than showing clear ROI or strategic impact. This is their business world; they want to understand how an initiative brings in revenue or increases efficiency. Lastly, some focus more on flashy presentations than on actionable next steps, leaving executives wi ...Read More