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Why should customer success and revops be aligned or work together? What’s the tangible benefit?

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2 Answers
Customer Success / Revenue Ops Alignment
  1. Lauren Davis
    Lauren Davis

    BuildOps VP, Revenue Operations • 3y

    RevOps’ role is to understand the entire customer journey, each team’s role, the company strategy, and how all those pieces mesh. While each GTM team (sales, marketing, customer success) is and should be focused on executing and hitting today’s goals, RevOps is thinking about tomorrow’s goals, what needs to happen in order to scale, and how to drive consistent, sustainable growth. There are many reasons and benefits to work together: Internal alignment and advocacy. A key part of the RevOps role ...Read More

    4,141 Views
  2. Akira Mamizuka
    Akira Mamizuka

    LinkedIn Vice President of Technology and Product Operations • 3y

    At LinkedIn, we believe that customer value is a "true north" objective. In fact, we know that successful customers tend to expand their relationships with LinkedIn over time, leading to revenue and profit growth. On the B2B Tech space, multiple functions interact with customers and users along their journey, from pre-sales to post-sales. However, often those functions roll under different parts of the company, which results in misaligned goals, inconsistent measurement and inefficient resource ...Read More

    2,133 Views

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