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What are the main responsibilities of Marketing Operations?

Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.
1 Answer
Courtney McAra
Courtney McAra
Marketing Operations ConsultantSeptember 28

Marketing Operations is often responsible for:

  • Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e. using HTML, CSS, or JavaScript to build and design emails and landing pages templates to be later customized in a WYSIWYG editor.

  • Platform Operations - Tech stack architecture, hygiene, and maintenance. Guiding the use of technology to be scalable, understanding how each platform captures and ingests data, how they integrate with each other, and across other lines of business, and which is the "source of truth.

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