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What are the main responsibilities of Marketing Operations?

Different from Sales and Customer, it carries out different matters, from branding, positioning, demand generation and events. There is also a threshold between marketing analysts (Email, Performance, etc.) and Marketing Ops analysts.

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1 Answers
Stakeholder Management
  1. Courtney McAra
    Courtney McAra

    Marketing Operations Consultant | Formerly Marketo, Egencia, SurveyMonkey • 2y

    Marketing Operations is often responsible for: Campaign Operations - Execution of building and deploying digital assets such as emails and webinars, in order to support both Marketing & Sales Team goals. This can include the more technical sub-category of Development Operations, i.e. using HTML, CSS, or JavaScript to build and design emails and landing pages templates to be later customized in a WYSIWYG editor. Platform Operations - Tech stack architecture, hygiene, and maintenance. Guiding ...Read More

    1,937 Views

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