Freshworks VP Partnerships • 3y
Invest in data science to understand the type of customers that are purchasing your solution, look at why you are winning and more importantly where you are losing. Then start to apply this logic to your inbound leads, I ask my reps to have several leading indicators for success, for example, is this customer in the right vertical, who is contacting us and why, and how have they contacted us via a marketing campaign or inbound chat lead. You need to build a scoring system to find the balance bet ...Read More
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