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How often do you reevaluate how you prioritize your leads, and what questions do you ask yourself?

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  1. Tim Britt
    Tim Britt

    Freshworks VP Partnerships • 3y

    Working closely with field marketing and product marketing teams to evaluate whether we are currently relevant to the market conditions plus are we using the correct sales plays to support your messaging. To be effective you need to review monthly / quarterly so you can understand the success of each sale's play and how long it takes to convert an MQL to SQL to a sales stage 2 lead to closed won, if your sales cycle is 3 months you always need to be thinking two quarters ahead as it's very diffi ...Read More

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