Question Page

If your sales team has only one or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

2 Answers
Katie Harkins
Katie Harkins
UserTesting VP of SalesOctober 4

For complex features, I recommend flash carding like you're in high school and listening to successful recorded call. This can be on an individual basis or in a group zoom setting. It's important that every quota carrying individual has a script that they can easily access and commit the sales script + top objections to memory. You can also bring in Solutions Engineers for demoing best practices to ramp up newer individuals on the team.

685 Views
Eric Martin
Eric Martin
Vanta Head Of SalesNovember 29

This is a good, and interesting question. Like many of the other questions, answering this properly requires more context, so I'd ask that you DM me to find some time to chat.

A couple of questions that come to mind when reading this question include:

How similar or different are the ICPs for these two products? What are the ACVs of the products? How do their sales cycles compare? Are your product and marketing teams investing in both of them equally? Etc.

While many might know Vanta as automating SOC 2, we have many products that our sales team sells today, and all of those products are pretty complex (the world of compliance is about as subjective as it gets).

One thing that we've seen in asking reps to sell multiple products is that they're going to focus on the products that are easiest to sell, and the products that will make them the most money.

The art and the science here is being really thoughtful around pricing and packaging methodology, and also sales compensation incentives, so as to drive the results that you're looking for.

Once again, hard to answer this one directly without more context, so please reach out to me directly!

445 Views
Top Sales Mentors
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy
Jefferson Reis
Jefferson Reis
Alicia Lewis
Alicia Lewis
Culture Amp Senior Sales Director
Tim Britt
Tim Britt
Freshworks Senior Director of Channels Europe
Jon Boyer
Jon Boyer
Zapier Director of Sales
Lucy Ye
Lucy Ye
Square Head of Sales, Services & General Business
Sarah Mercedes (Osborne)
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Roee Zelcer
Roee Zelcer
TikTok Head of Sales, Products & Services
Katie Harkins
Katie Harkins
UserTesting VP of Sales
Andrew Zinger
Andrew Zinger
Fastly Senior Director, Global Sales Enablement