How do you communicate sales updates and activities to the rest of the company?

This is a great question, and how we have done this at Vanta has evolved over the years. Being thoughtful about how sales communicates updates to the rest of the company (and vice versa) is so critical. Today, we have a number of public slack channels where sales or GTM-related updates are regularly shared. We also host a public GTM All-Hands once a month that the entire company is (optionally) invited to attend. We also have monthly business reviews where GTM and EPD (engineering, product, desi ...Read More

In my experience, communicating the performance & progress of your sales team to the company helps to connect all employees to the mission. It can create transparency into the health of the business, aligns individuals within the company more closely to the voice of the customer, and enables you to more easily activate resources when support is needed. On a Daily Basis... Every time a deal is Closed/Won, a "Congratulations" email is sent out to the whole company, and a Slack message is poste ...Read More

Effective communication of sales updates and activities is crucial for keeping the entire company aligned and informed. Here’s how I approach it: Utilize Dashboards for Transparency: Dashboard Review: Well-structured dashboards that track key metrics such as lead volume, outbound activity, and deal progress are essential. While sales teams may not always focus on dashboards independently, reviewing them in a structured setting can be very effective. Weekly Stand-Ups: During weekly stand-ups, bri ...Read More

Sales updates can be done via slack or teams. We also have done weekly sales huddles every Monday at 9am PST to start the week strong. I've also done bi-monthly email updates to our CRO, CFO & CEO as to what we're hearing in the field. Here's my template for success: Stat Rat (asp, close ratios, # of net new logos, total contract value out for signature, total revenue booked on the quarter, total ARR) Self serve revenue #s People updates (records broken, houses purchased, upcoming babies on ...Read More

As your sales team scales, so does the need for clear, consistent communication with other parts of the organization. Here’s how to keep everyone in the loop without overwhelming them. Simple, Scalable Communication Tactics Weekly Digest Share wins, pipeline highlights, and key metrics Keep it short and consistent (Slack/Teams messages or email works!) Example: At a previous company, our “Friday Wins” email became the most-read internal comms— and really helped to build cross-team alignment and ...Read More