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Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

9 Answers
Eleanor Preston
Twilio Regional Vice President, Retail Sales1y
I really like this question because it's so true! Leadership can break a lot of trust by implementing incorrect KPIs for a segment. Experienced sellers will get angry the...
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1564 Views
George Cerny
Collectly VP of Sales2y
"You can't improve what you don't measure" - Peter Drucker. When starting out in a new market, there can be lots of uncertainty. This uncertainty is the starting point,...
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1465 Views
Mike Haylon
Asana GM, AI Studio1y
As important as any KPI is why the metric is being measured, how you intend to reliably collect and review the data and the frequency you will get together to review the ...
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941 Views
Katie Harkins
Glide VP of Sales3y
Everyone has seen the "SMART" goals sheet. Are you specific with your goals when selling into new markets? Maybe it's by geo or by vertical or by title or by named accoun...
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1440 Views
Greg Baumann
Outreach Sr Director of Strategic and Enterprise Sales1y
Great question — I would recommend a few principles here for setting KPIs into new markets: Start small: understand what the 2-3 wins will be over the first few months ...
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685 Views
Helen D'Abreo
SurveyMonkey Director, Expansion Sales1y
Having been someone who has expanded an office in a new region I can certainly empathize with anyone who is in this situation at the moment and I totally understand the h...
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609 Views
Brian Tino
AlphaSense Senior Director, Strategic Sales2y
Agreed…setting KPIs that are focused on outcomes or the results of complex efforts without historical information can feel arbitrary.Therefore my coaching generally in th...
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576 Views
Nick Feeney
Loom VP, Revenue3y
“SMART” goals; they’re simple and effective: Specific Measurable Achievable Relevant Time-Bound This is a classic way to hold yourself accountable with realistic outcom...
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653 Views
Scott Barton
Bluevine Head of Sales, Lending & Credit6mo
I think the key here is set proper expectations. You can still get team members to buy in to some of these metrics that may be arbitrary if you let them know that you mig...
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601 Views