Outreach Sr Director of Strategic and Enterprise Sales • 1y
Ok! 2 different questions here (in my experience!). Demand Generation: For Demand Generation--strong interest in understanding where leads are coming from, is there a feedback loop? How can we help drive demand? Rev Ops: 1. What can we measure? (if your tech stack is limited, you'll want to know this upfront). 2. What should we measure? Folks get too caught up watching the oil temp gauge on the dashboard that they forget to drive the car! Keep data-and-and systems in support of the goals at hand ...Read More
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