How do you deliver sales feedback to the product team to inform the current roadmap and make changes?
Asana Head of Technical Product Marketing • 6y
These four things have helped me influence the roadmap: Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If y...
2869 Views
Snorkel AI Vice President of Marketing • 6y
On the surface this question is simple. How do you take sales feedback to product? But as product marketer your goal is not just to take sales feedback but to use it as ...
2177 Views
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PandaDoc VP of Product Marketing & Brand • 6y
Before delivering any feedback, it can be helpful to take a minute and empathize with your product managers. Most are constantly bombarded with product feedback and thing...
1157 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
I'm fairly new to HackerOne but I can tell you how I've done it before and its worked. We've had a customer insights meeting with the sales leadership team, we review the...
874 Views
Wiz Group Product Marketing Manager - (CIAM / API Products) • 5y
“Develop a number of direct and in-direct forums to pass feedback to the product team”. In the course of my experience, I have seen a combination of the following spec...
629 Views
Nextdoor fmr Head of Growth and Product Marketing • 6y
There are a few touchpoints here: Our sales team posts a report after meeting with a prospective client that gets shared with all revenue stakeholders including marketi...
1277 Views
We have a few processes for this at Optimizely. First, the sales team provides feedback directly, primarily through our sales engineering team who document feature reque...
1430 Views
KPI Sense Chief Executive Officer • 6y
@Devang Sachdev: Your "step 1" is so, so, so important! The worst thing you could do is bring every single piece of feedback from sales to the PM team individually. Howev...
581 Views
Related Questions
How do you balance customer input from PMM with what PM is already gathering?How can you influence the product roadmap if the product team has historically worked in silos and aren't necessarily interested / don't value PMM feedback?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap? How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?How do you manage and inform the futuristic vision of the product roadmap with current customer requirements / feedback?