How do you prioritize your product marketing projects and still make time for ad-hoc requests?

That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leav...

The quarterly planning process is critical in order to set expectations up-front about what product marketing can and cannot tackle. Ideally as part of that process, each...

Ah, that's the million dollar question. At the beginning of each half we align with the leadership team which features and projects we're going to work on. This helps set...

Great question and something I deal with on the daily! Ad-hoc requests: Set expectations: Be clear with the requestor on timelines (why you can't get to it immediatel...

So I use sprint planning for business. When it works well and we're compliant, it works beautifully. Here, we break our work into two week sprints and continously prune b...

There are many answers to this question depending on how large your team is, how much budget you have, etc. Some pointers: Get clear on your goals for your product mar...

We work with our PM team to create a quarterly roadmap. This helps us align with them on the major releases that are happening, discovery work we need to do, and align on...

We do this in our team at Veracode! So we actually operate in a SCRUM/Agile fashion, with 2 week sprints. We point all of our work, and plan for an 80% capacity. This e...

I think a lot of it has to do with a combination of setting expectations and being realistic that important ad hoc requests will -- not might, but will -- come up. The ...

This is a great question. I have at least a half-dozen executives whose interests I seek to manage with my workstream. I keep a running list of my main projects and bring...

This is a tricky one because you need to prioritize your work and hit your goals. At the same time, you want to be flexible if new projects come up that supersede what yo...