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All related (118)
Julia Szatar
Director of Product Marketing & Lifecycle Marketing at Loom August 25
We don't call it a pre-mortem, but we have two documents that help us facilitate constructive discussion. A GTM handover document that the PM fills out, and a product launch template that we fill out
Angela Zhang
Director, Product Marketing at DocuSign November 27
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I think they’re fun!). They help
Caroline Walthall
Director of Product Marketing at Quizlet | Formerly UdemyJanuary 31
For a full-scale launch, yes, I do a pre-mortem about a month ahead of time so there is time to act on any key risk-mitigation activities before launch date.  I like to do an async brainstorm in a go
Monty Wolper
Senior Director of Product Marketing at Vimeo February 16
In my experience, this is something we’ve done for Level 1 or Level 2 launches that involve dozens of stakeholders across various functions. The goal for these pre-mortems is really to anticipate pitf
Erin Gunaratna
VP, Product Marketing at Chargebee January 21
I think it’s very familiar in PMM to be combing through everything the night before a launch and feel a little anxiety! We typically handle this “pre-mortem” work in two ways: Strategic: Document and