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Do you do a product launch pre-mortem with your internal stakeholders before a product launch and if so, who do you include and what is your process for running it?

Angela Zhang
Asana Head of Technical Product Marketing6y
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I ...
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2908 Views
Caroline Silverkorn
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet6y
For a full-scale launch, yes, I do a pre-mortem about a month ahead of time so there is time to act on any key risk-mitigation activities before launch date. I like to ...
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1048 Views
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Erin Gunaratna
Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing]5y
I think it’s very familiar in PMM to be combing through everything the night before a launch and feel a little anxiety! We typically handle this “pre-mortem” work in two ...
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891 Views
Julia Szatar
Tavus Head of Marketing4y
We don't call it a pre-mortem, but we have two documents that help us facilitate constructive discussion. A GTM handover document that the PM fills out, and a product lau...
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692 Views
Monty Wolper
The New York Times Vice President, Head of Product Marketing4y
In my experience, this is something we’ve done for Level 1 or Level 2 launches that involve dozens of stakeholders across various functions. The goal for these pre-mortem...
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433 Views