Profile
Bala Vishal

Bala Vishal

Former Director of Digital Marketing - Demand Generation, Lucidworks

Content

Bala Vishal
Bala Vishal
Lucidworks Former Director of Digital Marketing - Demand GenerationFebruary 15
So videos, in general, have been a great asset for moving prospects through the funnel. Having used Vidyard in the past for product videos and on-demand webinars, I have seen more than 60% of prospects in current opportunities viewing the videos as part of the lead lifecycle.  In some cases, the......Read More
1037 Views
Bala Vishal
Bala Vishal
Lucidworks Former Director of Digital Marketing - Demand GenerationFebruary 5
I think it is important to have a strategy/vision with goals laid out for sales enablement, that is approved by stakeholders ( typically VP demand generation/CMO and VP Sales / Chief Revenue Officer). Once that is good to go is when I would recommend creating a tactical plan which should be your ......Read More
669 Views
Bala Vishal
Bala Vishal
Lucidworks Former Director of Digital Marketing - Demand GenerationFebruary 15
On top of the weekly training sessions or sprint training ideas mentioned before, I have seen the use of tools like HighSpot has been very helpful. These tools help manage all the sales collaterals and content produced, organize them them using tags and then mapping it back to your CRM at the lea......Read More
463 Views
Bala Vishal
Bala Vishal
Lucidworks Former Director of Digital Marketing - Demand GenerationFebruary 5
Great question and something we talked about in yesterday's meet up in SF. Totally agree with all the comments made here. One thing to add, I think every function in marketing needs to dip their toes into the workings of demand gen. or their sales team. Spending atleast 30 mins in a week, just ge......Read More
453 Views
Credentials & Highlights
Former Director of Digital Marketing - Demand Generation at Lucidworks
Lives In San Francisco, CA
Knows About Messaging, Sales Enablement, Stakeholder Management