Bala Vishal

Former Director of Digital Marketing - Demand Generation, Lucidworks

Content

Does anyone have any good stats as to the usefulness of product videos? e.g. “Prospects are X% more likely to convert after viewing a product video”?

Bala Vishal

Lucidworks Former Director of Digital Marketing - Demand Generation • 6y

So videos, in general, have been a great asset for moving prospects through the funnel. Having used Vidyard in the past for product videos and on-demand webinars, I have ...

1433 Views

What advice do you have for navigating multiple stakeholders with conflicting feedback when creating sales enablement?

Bala Vishal

Lucidworks Former Director of Digital Marketing - Demand Generation • 6y

I think it is important to have a strategy/vision with goals laid out for sales enablement, that is approved by stakeholders ( typically VP demand generation/CMO and VP S...

737 Views

What has worked for you when trying to scale product training to a large field of sales reps at mass?

Bala Vishal

Lucidworks Former Director of Digital Marketing - Demand Generation • 6y

On top of the weekly training sessions or sprint training ideas mentioned before, I have seen the use of tools like HighSpot has been very helpful. These tools help manag...

505 Views

Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?

Bala Vishal

Lucidworks Former Director of Digital Marketing - Demand Generation • 6y

Great question and something we talked about in yesterday's meet up in SF. Totally agree with all the comments made here. One thing to add, I think every function in mark...

476 Views