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Bala Vishal

Former Director of Digital Marketing - Demand Generation, Lucidworks
Bala Vishal
Former Director of Digital Marketing - Demand Generation, Lucidworks
Added February 5, 2020

Sharebird Answers: Bala Vishal, Former Director of Digital Marketing - Demand Generation, Lucidworks

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Former Director of Digital Marketing - Demand Generation
Lucidworks
Former Director of Digital Marketing - Demand Generation at Lucidworks
Great question and something we talked about in yesterday's meet up in SF. Totally agree with all the comments made here. One thing to add, I think every function in marketing needs to dip their toes into the workings of demand gen. or their sales team. Spending atleast 30 mins in a week, just ge...more
Former Director of Digital Marketing - Demand Generation at Lucidworks
I think it is important to have a strategy/vision with goals laid out for sales enablement, that is approved by stakeholders ( typically VP demand generation/CMO and VP Sales / Chief Revenue Officer). Once that is good to go is when I would recommend creating a tactical plan which should be your ...more