Lucidworks Former Director of Digital Marketing - Demand Generation • 6y
So videos, in general, have been a great asset for moving prospects through the funnel. Having used Vidyard in the past for product videos and on-demand webinars, I have seen more than 60% of prospects in current opportunities viewing the videos as part of the lead lifecycle. In some cases, they viewed right before an opportunity was created, while a bigger portion has been when they are past 50% of the opportunity lifecycle. This is mostly true for products that have a long sales cycle, like a ...Read More
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