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Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?
Product Marketing is such a cross-functional role.
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Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • July 30
How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
How do you defend the messaging that you’ve created when everyone in our company has an opinion about messaging.