Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?

I think it's crucial to work closely with other teams at the company on projects that really matter to their success. For example: PMM + Demand Gen - website redesign PM...

Empathy is incredibly important for stakeholder management. The more you understand what your stakeholders need, can talk to them in their language, take feedback and get...

You need to truly understand your partner's motivations and processes. I don't think you need to have been an AE or a PM to be able to do great PMM work but you do need t...

A RESOUNDING YES! (And by dippin your toes, I mean understanding their function and collaborating - not try to run their show. Let the subject matter experts do their thi...

Yes, it's crucial to understand how to work with your colleagues in demand generation, partner marketing, customer marketing, and any other roles within your team. Here a...

As a Product Marketer, you get things done through other people. Also, you won’t have formal authority over most of the people working with you. In this scenario, your ab...

Nothing in a career path is ever truly "necessary," but is there significant value to tap for many PMMs by living a day in the shoes of your cross-functional partners? Ab...

Maybe this skills model will be helpful to you. I developed this in my coaching practice and use it for both CMOs to plan teams and ind. to plan careers. PMM lives at t...

Great question and something we talked about in yesterday's meet up in SF. Totally agree with all the comments made here. One thing to add, I think every function in mark...

Yes. It's critical that you understand what your peers do and collaborate with them. This is especially important if you have aspirations of one day being a VP or CMO. 

While I don't think it is absolutely crucial, it does help establish credibility and allow you to have more empathy for the teams you are working with. Product Marketing ...