What has worked for you when trying to scale product training to a large field of sales reps at mass?
Looking for ways to continuously update sales reps about new product features, enhancements and launches so they continue to have deep product knowledge.
5 Answers
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Pat and Sean did a great job answering with some more tactical approaches so I'll be brief with a couple tips. There are purpose built tools like Inkling that can be a...
2084 Views
Guidewire Software Senior Product Marketing Manager • 8y
Do you have a weekly product training with the go-to-market team (marketing, SDRs, sales, and customer success)? We did this at Oracle and Leadspace and it worked well. I...
1289 Views
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Atlassian, Wiz, Splunk, Ting
I find that aside from consistent product training schedule plus the format and certification. Technology will help with the scaling of the training. I highly recommend l...
597 Views
Twilio Sr. Product Marketer @ Twilio Segment • 8y
+ 1 to weekly recorded trainings. At Cloudera we did "Sprint trainings" on Mondays for 30-60 minutes and recorded it. It was a valuable way to stay in sync with the sales...
585 Views
Lucidworks Former Director of Digital Marketing - Demand Generation • 6y
On top of the weekly training sessions or sprint training ideas mentioned before, I have seen the use of tools like HighSpot has been very helpful. These tools help manag...
505 Views